It was the first time we participated in MWC15, and to sum it up in a few words: Totally exceeded our expectations! Here’s a day by day recap of our time in the “trenches.”
It was a very interesting first day. There were initially some quiet moments, but then things picked up and all demo stations (3 of them) plus the 5 devices were being used by our Uniface colleagues were all busy and everyone engaged in conversations. It was awesome. The energy flowing around the booth and within the team was fantastic. The day flowed with up and down time and in general with a lot of positive reactions.
Danny (account manager) attended Mark Zuckerberg’s keynote presentation. Even the Uniface (freelance) photographer 😉 got a great picture of the King of Spain!
Arriving at the event
The King of Spain who attended the event
After an early team debriefing at the booth to the Uniface crew, the energy was good, we had a good synergy between the whole crew and the roles were working fine. We worked hard, including sending people canvasing around to talk to people around our section “App Planet” which by the way it is the perfect spot to have Uniface. Also, it was clear that our tag line “Design your mobile enterprise” is spot on.
Remind me to tell you later about my public transport adventure after the day was over, I mean Tianle, Thomas, Christophe and myself going back to the hotel with the idea to see a bit more of the city. And we did, including walking the “extra” mile … literally!
Busy time at the Uniface booth
The Uniface crew went through a metamorphose with some people leaving and new people coming. I must confess that as a former ‘amateur’ football coach/trainer, you know you never change a winning team; so I was a bit worried. Luckily for me, this was not a football match, so everything transitioned perfectly fine.
Again the day passed on the blink of an eye. For me, the best way to describe it is using as reference the differences between the length of technical demos which are: on day one demos lasted approximately 15 minutes, on the second day those lasted 25 minutes and on the last day these were over the 35 minutes average; the main reason being the interest of the prospects (of course) and the type of questions they asked.
At the end of the day, people were partying all over the exhibition halls, listening to music and having drinks. I have a complaint which I want to make public now, Danny Ragowan went to drink tequila with my fellow Mexican countrymen on my invitation and he left me behind at the booth. I was invited earlier on the day when I visited them. (On his behalf I need to say I was involved in the last demo.)
Part of the Uniface Crew
More booth traffic
The experience has been unreal – In my wildest dreams I would not have imagined such positive results of MWC15 for Uniface. The people we talked to were interested in the core Uniface message, which means that a cross-platform model-driven development and deployment environment is what people are looking for.
Besides the above, how about our approach to the market by extending technologies (CHUI, C/S, WEB, RIA, Mobile) in the spirit of shielding the business from technological evolution and then again empowering the developers to embrace those and in case needed go the depth necessary to solve the business requirements. And guess what? It did all of these and more. Because even fellow exhibitors considered that an incredible strength of Uniface.
As a bonus, the Uniface culture also shined at the event. The ambiance and behavior will be remembered and we heard on several occasions: “Here come the nice guys in the white shirts!”
Packing up at the end of MWC