Guest contributor, Bola Rotibi from analyst firm Creative Intellect Consulting and IT journalist Adrian Bridgewater
Programming with an appreciation for visceral and emotional human reactions to an application along with the context of usage and interaction is the only way to address practical UX goals competently
I don’t know how many times over the last few years I have written the phrase “experience and engagement matters”, but it does so now more than ever.
Mobile and social are influencing trends for user audiences from both the consumer and business arena. They are the means by which many now interact with consumer applications and collaborate and interact within their networks. The vast array of mobile devices, the internet, broad connectivity and an increasingly mobile and software literate audience have created important new business opportunities.
However, with mobile and social comes an experience and engagement expectation with users quickly abandoning apps if they fail to appreciate the User eXperience (UX) offered.
But UX is more than a focus on the User Interface (UI)
Finding the UX in ERP
It is interesting in the world of web-centric applications there is a difference between web designers and web developers where the former ideally boasts a more finely developed sense of aesthetics.
But does an equally symbiotic relationship exist in (for example) the world of heavyweight Enterprise Resource Planning applications? Is there a UX specialist who recognizes the challenge associated with delivering a dynamic data dashboard on a tablet that is as compelling (or perhaps we should say “fun”) to use as a video game?
Getting development teams to understand what it takes to address UX challenges means we will need to bring this element into the formal requirements process. Applications are becoming more complex and more inter-dependent, so as UX considerations now come to the fore we need to define and address the challenge in hand.